How to Track Amazon Keywords for Maximum Search Visibility

In this digital age, businesses and entrepreneurs have been blessed with various online platforms to sell and promote their products. One such platform is Amazon, where millions of shoppers visit every day, making it a hotbed for sellers to showcase their products. But with over 2.5 million active sellers and millions of products available on Amazon, simply listing products on the site does not guarantee sales. This is where Amazon search optimization comes into play. Using relevant and high-performing keywords is vital to make a product visible in Amazon search results. In this blog post, we will discuss how to track your amazon keyword tracking for maximum search visibility.

Set up an Amazon Seller Central account: Before you can start tracking Amazon keywords, you need to sign up for an Amazon Seller Central account. This will enable you to access vital data, such as sales figures, feedback, and customer reviews. It also provides you with insights and analytics on your products, as well as allows you to keep track of your competitors.

Use keyword research tools: Once you have set up your Seller Central account, it’s time to research and identify the most effective keywords that are relevant to your product. There are several keyword research tools that you can use to find profitable keywords. These include Jungle Scout, Helium 10, and AMZ Tracker. They provide you with keywords and phrases for your product that are frequently used by Amazon shoppers.

Place keywords in strategic places: Once you have identified the most suitable keywords, it’s essential to place them strategically within your product listing. This includes the title, product description, bullet points, and back-end search terms. The title and bullet points are the most critical sections that Amazon’s ranking algorithm uses to determine the relevancy of your product.

Use Amazon search term reports: Amazon allows you to access search term reports, which provide data on the keywords that customers are entering in search bars. This information can help you refine and optimize your existing keywords. You can also identify new keywords that are performing well but are not included in your product listing. This information can help you fine-tune your keyword strategy further.

Regularly monitor and analyze your keyword performance: Tracking keywords on Amazon is an ongoing process. You need to monitor and analyze the performance of your keywords regularly to stay ahead of the competition. This includes tracking impressions, clicks, conversions, and sales. You can use Seller Central’s advertising dashboard to view this data and make changes where necessary.

In the digital age, keywords play an integral role in marketing and driving traffic to your brand. Amazon is the largest online marketplace worldwide, making it an excellent platform for businesses to showcase their products. It is necessary to optimize your Amazon listings with relevant and popular keywords to improve search visibility and increase sales. In this blog post, we’ll take a deep dive into how to track Amazon keywords for maximum search visibility.

Step 1: Research Keywords Relevant to Your Product

The first step in tracking Amazon keywords for maximum search visibility is to research the most relevant keywords for your product. Start by analyzing your competition and checking which keywords they use in their product descriptions. Use this information to create a comprehensive list of keywords that you need to track. You can use keyword research tools like Google Keyword Planner, SEMRush, and KWFinder to find top-ranking keywords.

Step 2: Track Your Chosen Keywords

The next step is to track the keywords that you’ve identified for your product. Use an Amazon keyword tracking tool to monitor the keyword rankings for your listings regularly. With these tools, you can track the ranking positions of your chosen keywords and assess your competitor’s keyword performance. This will help you understand which keywords you need to optimize your product listings for maximum search visibility.

Step 3: Optimize Your Product Listing

After you track your chosen keywords, the next step is to optimize your product listing with relevant keywords. You need to include your chosen keywords in your product title, feature bullets, product description, and backend search terms. Avoid overstuffing your product listing with keywords, which could harm your search visibility. Focus on creating a natural, readable product listing with relevant keywords to improve your search positions.

Step 4: Track Traffic and Sales

Tracking your product’s traffic and sales will help you understand how your keyword optimization efforts are impacting your business. Use a tool like Amazon Sales Dashboard to monitor your traffic and sales in real-time. This will help you identify opportunities to scale your business and make data-driven decisions.

Step 5: Analyze and Re-adjust

Regularly analyze the performance of your keywords to identify opportunities to adjust your keyword optimization. Monitor your current keyword rankings against your competition and adjust your product listing accordingly. This will help you stay ahead of the game and continue to maximize your search visibility


In conclusion, tracking Amazon keywords is an essential element in optimizing your product for search and achieving maximum visibility. By using keyword research tools, placing keywords in strategic areas, using Amazon search term reports, and regularly monitoring and analyzing your keyword performance, you can refine and optimize your products and stay ahead of the competition. Remember, effective keyword optimization is an ongoing process that you need to continually work on to achieve maximum success. So, start tracking your Amazon keywords today and take your business to new heights!

Tracking Amazon keywords is not only necessary for improving your search visibility but also for driving traffic and sales to your Amazon products. Follow these five steps to track Amazon keywords for maximum search visibility, and you will see improved results in no time. Stay vigilant and be aware of any changes in the Amazon algorithm to ensure that your keywords remain effective. Optimizing keywords is essential in staying ahead of the competition and attracting new customers to your brand.