The Battle of Authority – Dofollow and Nofollow Links in Building Website Credibility

Acquiring follow backlinks from reputable sources is essential for building authority and credibility. However, not all backlinks are created equal.

Dofollow links are set to pass link equity from the source website to the destination web page, while nofollow links do not. Understanding dofollow vs nofollow is essential for creating a quality SEO strategy.

Dofollow Links

Dofollow links are a great way to boost your website’s credibility. They notify search engines to follow the link and pass its authority to the target page. Many do-follow backlinks will improve your site’s credibility and help it rank higher in SERPs.

In addition, following links can attract more traffic to your website. However, it’s essential to use and follow links, dofollow vs nofollow responsibly. Dofollow links should be placed on relevant pages and be natural in appearance.

On the other hand, nofollow links don’t pass any link equity to your website and won’t help it rank high in SERPs. In addition, nofollow links can attract spam commenters and lower your website’s credibility. To avoid spam, only to include nofollow links on legitimate websites is essential.

Nofollow Links

Nofollow links do not pass PageRank to the website they link to. They were developed to combat spam, where companies would leave their URL as blog comments to rank higher in search engines. Google rolled out the nofollow tag to stop this type of spam, and it’s now a fundamental tool in the battle against spam in search engines.

While nofollow links do not influence your ranking, they are crucial for building credibility. They can also help you avoid a penalty by preventing your website from passing authority to low-quality websites. Sometimes, you can pitch a high-authority website to include your business in a listicle that mentions other businesses and ask them to include a nofollow link. However, you should always consider the overall quality of a link before requesting one. You can apply tools like SEMRush to check the HTML code of a webpage and see if it contains a dofollow or nofollow link.

Link Juice

If you’re serious about SEO, you should know “link juice.” This is the value and credibility that a website passes to other pages on its site through links. Search engines consider This one of the many factors when evaluating a webpage’s worth and relevance to specific search keywords.

The amount of link juice a page collects depends on its overall authority and the number of sites it links to. A page with a high domain authority will pass more link juice than a lower one. The relevance of a link is also essential, as links from topically relevant sites will transfer more juice than those that are not.

You can increase the amount of link juice a page receives by building external links, internal linking, and leveraging 301 redirects. By implementing these strategies, you can boost the visibility of your website in search results and better your ranking in Google and other search engines.


Authoritative links are a vital part of establishing your site’s credibility. They’re a form of link juice that search engines consider to be a “thumbs up” from other pages.

In a world where people create content to monetize it, fostering community and authenticity is more important than ever. Authoritative sites help to do this by establishing their breadth and depth of knowledge on a specific subject matter.

They’re often recognized as a trustworthy resource by the internet community and can become synonymous with a specific topic. Creating these types of authority sites requires time, patience, and dedication. Ultimately, it’s worth it for both the website owner and its audience. An excellent example of an authority site is Wikipedia, which has a massive amount of information on every possible topic. This kind of authority is hard to replicate. But you can improve your website’s topical authority by generating contextual dofollow links on other reputable websites.